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BLOOME NEW YORK
Overview:
Bloome New York is a luxury fragrance and beauty concept inspired by elegance, confidence, and natural sophistication. The brand’s visual identity centers around a refined gold floral mark paired with a contemporary serif wordmark, designed to evoke growth and timeless beauty.
Design Approach:
The combination of gold and deep red symbolizes passion, refinement, and high-end allure — qualities that define Bloome’s target audience. The minimalist flower emblem reinforces the brand’s organic yet premium personality, while the clean typography ensures balance and legibility across print and digital formats.
Scope of Work:
-Logo and brandmark design
-Color palette development
-Typography system and brand styling
-Packaging and presentation mockups
Goal:
To create a sophisticated identity that reflects Bloome’s essence — a brand that celebrates modern luxury with a natural touch.
INTERNSHIP PROJECT
UNIVERSITY PROJECT
Overview:
This cookbook project showcases a modern and elegant editorial layout that balances structure with warmth. Each spread was carefully designed to emphasize clarity, readability, and visual appetite through the use of refined typography, spacious composition, and high-quality food imagery.
Design Approach:
The layout follows a consistent grid system with a clean serif–sans serif type pairing to create hierarchy between recipe titles, ingredients, and directions. Warm cream backgrounds and muted accent colors give the pages a sophisticated, approachable feel. Images are integrated to complement the text and create visual rhythm across the spreads.
Focus Areas:
- Page layout and grid design
- Hierarchical typography and spacing
- Consistent visual identity and style guide
- Balancing image and text for visual flow
Goal:
To design a visually appealing and functional cookbook that combines elegance and usability, creating a smooth reading and cooking experience while maintaining an inviting, high-end aesthetic.
Cookbook Design
Origin: The Unfolding of the Big Bang Theory — Editorial Design
Design Approach:
Each spread was built around strong visual contrasts—light versus dark, explosion versus void—to reflect the tension between chaos and creation. A futuristic sans-serif typeface and gradient-infused titles evoke a modern, scientific aesthetic, while the deep-space photography enhances depth and realism. The layout uses asymmetry and layering to mirror the expanding nature of the cosmos.
Focus Areas:
- Editorial layout and visual hierarchy
- Typography and color integration
- Image composition and spatial rhythm
- Conceptual storytelling through design
- Balance between scientific accuracy and aesthetic appeal
Goal:
To design a visually compelling editorial that simplifies a complex scientific concept while capturing the grandeur and wonder of the universe’s origin.
Overview:
This editorial project visually explores the formation and evolution of the universe, from the Big Bang to the birth of the solar system. The design merges scientific storytelling with cosmic imagery to create an immersive reading experience that communicates both scale and mystery.
Lay’s Packaging Redesign — Sustainable Brand Concept
Overview:
This packaging redesign for Lay’s focuses on creating a modern, eco-friendly identity that merges bold flavor expression with environmental responsibility. The concept reimagines the classic Lay’s look through a clean, city-inspired visual system and a 100% compostable bag design.
Design Approach:
Each flavor—Classic, Barbecue, and Sour Cream & Onion—features a distinctive color palette paired with urban skyline silhouettes to reflect the brand’s widespread appeal and global reach. The design balances familiarity with freshness by maintaining brand recognition while introducing sustainability and storytelling elements on the back panel. The packaging eliminates aluminum, replacing it with plant-based materials to support eco-conscious consumers.
Focus Areas:
- Packaging and product branding
- Sustainable material integration
-Visual consistency across multiple SKUs Color and typography coordination Front-and-back layout design with consumer storytelling
Goal: To modernize the Lay’s brand identity through a sleek, sustainable packaging system that enhances shelf presence while aligning with environmentally responsible design practices.
The Hanging Truth — Book Cover Design
Design Approach:
The cover uses a stark juxtaposition of warm and cold tones — a fiery forest representing chaos and hidden danger, against a shadowy, decaying house symbolizing mystery and fear. The distressed typography conveys tension and unease, while the rope and forest imagery subtly hint at the novel’s central theme of truth and execution. The back cover continues the eerie aesthetic, maintaining narrative consistency through lighting, tone, and texture.
Focus Areas:
- Book cover layout and composition
- Typography selection and texturing
- mage blending and photo manipulation
- Color theory for mood and storytelling
- Branding consistency across spine and back cover
Goal: To create a striking visual identity that reflects the psychological tension of the story and immediately engages readers through atmosphere and symbolism.
Overview:
This project involved designing a suspense-driven book cover for The Hanging Truth by D. Morrin, a psychological thriller centered on buried secrets, fear, and gothic atmosphere. The goal was to capture the haunting tone of the story through strong contrast, visual symbolism, and cinematic composition.
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